About Lit Love

My name is Deanna, and Lit Love is mine—every inch of it. I run this business alone, wearing every hat that can be worn, sometimes all at once. Founder, curator, packer, marketer, problem-solver. On the days when decisions feel heavier than usual, I’m lucky to have a dear friend, Tru—reading alongside me, asking the right questions, and helping me choose wisely.

How Lit Love came to be is a longer tale, one shaped by late nights, many failed attempts, heartbreak, optimism, big ideas, and an enduring love of books. The shorter version begins with my background in marketing and a lifelong desire to build something of my own. I spent years paying attention—to markets, to gaps, to possibilities—and when I asked myself how I could survive on something I truly loved doing... the answer was simple: reading and bringing people joy.

I had been a subscriber to several book boxes myself. I knew the thrill of opening them, but I also noticed what was missing. I wished for more choice, more agency, more intention. From that wish, Lit Love was born—with a simple goal at its heart: to give readers the freedom to choose their own book from a thoughtfully curated list, while still preserving the magic of discovery.

Today, Lit Love lives on the Sunshine Coast of British Columbia, surrounded by ocean air and quiet inspiration. For now, our story stays close to home, shipping only within Canada. Perhaps one day, if the winds shift just right, we’ll cross the border again and return to the U.S.

But for now, this is where the story stands—rooted, growing, and written one page at a time.